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Integrating social media into the heart of eCommerce has given birth to a new phenomenon called ‘social commerce’. Social media has become quite an effective tool in measuring consumer intent as opposed to the conventional marketing research. Social media marketing experts are anticipating the unveiling of the new social buttons by Facebook. The ‘Want’ social button, however, will either socialise eCommerce or commercialise social networking.

Facebook is bringing the ‘socialisation’ experience into an entirely new level by establishing strategic ties with Yahoo. This tie-up means that there an enormous content sharing among Facebook users reading Yahoo content.

Facebook has raised the level of social networking experience to new heights by allowing its users to share their favorite media content such as music, movies, books, news, and etc. through its newly integrated media sharing platform. Will this innovation help strengthen Facebook’s position as the world’s most dominant social networking site? Or will this trigger the start of its demise?

With the convergence of social, search, and display, marketers need to start looking into the possibilities of accepting it, because as far as reputation and buzz go, they just can’t afford to wait.

Although the corporation already owns various Web 2.0 products such as YouTube, Google Reader, Google Talk and Blogger, it has yet to deliver something comparable to Facebook.

While the universal proliferation of social networks such as Facebook or Twitter is well known to all and sundry, tactics with regard to channelizing these platforms for marketing purposes often remains a mystery of epic proportions, even to the most seasoned of Internet marketers.

After laying out all the facts of a cold war between Google & Facebook, where do we stand?

With now over 350 million users, the world’s largest social networking site wants to share your private details with everyone on the internet.

Mark Zuckerberg describes Google a “a top-down way” of organizing the web that results in impersonal experience that stifles online activity.

If “Content is King”, Data is your kingdom. Connect & Open Stream are intended to make Facebook a more powerful force for collecting user information.

It is estimated, last year Facebook burnt through $75 million plus $275 million in revenue it brought in Vs. Google’s $4.2 billion on an astounding $15.8 billion in net revenue

Google is the heavyweight champion and Facebook with its 300 million users has now turned from a flyweight to a potential candidate for a shot at the heavyweight championship title.

Social Media without a doubt should be integrated into any business’s online marketing mix. It is however confusing to a lot and a lot of businesses don’t know where to begin.