A campaign where the client using PPC aims to increase their brand exposure and thereby increasing their overall site visits. The end goal might be to sell products/services online, but the primary goal is only to create a brand in the minds of potential customers.

For Example: Coca Cola running PPC campaigns to showcase a new product, with an intention to create awareness. The goal of such a campaign is to increase visits, improve Click Through Rates (CTR) whilst increasing clicks and maintaining the same budget.

Types of Costs Involved

1. Account Set up (one time, dependent on your budget)
2. Account Management
3. Network i.e. Google AdWords, Bing AdCenter etc.
4. Bid Management Tool (if applicable)

PPC Management Monthly Deliverables

1. Objective: We help you understand your objectives, and help achieve the lost possible CPC, and increasing overall Conversions & ROI
2. Setting up Goals: Generating Traffic, Increasing Sales, Lowering CPA, Increasing ROI
3. Business Intelligence: This would include Market Research, Researching Industry Segment, Competitor Research, Pricing Research
4. Keyword Development: Industry, Brand, Products, Competitor Names, Categories
5. Landing Page Analysis: Improving Sales Funnel, Competitor Research, A/B Testing
6. Account Set Up: Geographical, Demographic, Content/Display Network (Automatic & Managed Placements), Search Network, Mobile Advertising, Ad Copy Writing, A/B Testing & More
7. Bid Management: Based on Max. CPC, Using Bid Management Techniques and/or Tools to Target ROI
8. On going Optimisation & Management: Search Query Reporting, identifying New Keywords, identifying Negative Keywords, Placement Optimization, Ad Copy Optimization