America’s Mobile Internet Revolution to Change the Future of PPC Management and Social Media Marketing

Internet has become increasingly mobile these days brought about by recent technology developments. Surfing the web is no longer confined to your office or house walls. The rise of mobile internet devices has redefined the internet culture. Since Apple introduced its iconic iPad and iPhone, there has been a tremendous upsurge of the demand for mobile web-based gadgets.

As reported by Clickz, the number of hours spent by Americans on mobile web surfing using smartphones and tablets has significantly moved some web-based marketers to rethink their online marketing strategies. The reports further states that mobile surfing accounts for about 7% of all US digital traffic for the month of August according to some number crunching stats from ComScore.

Birth of Mobile Internet Marketing

The mobile internet revolution ushers a new era of internet habits like the way people acquire, consume, and share digital media content. Understanding this dynamic change in people’s new fondness for mobile devices is important in studying market preferences for digital products by mobile users.

As the number of smartphone users skyrockets brought about by successful advertising campaigns, social media marketing experts will be looking for ways to monetise new set of business opportunities.

Just recently, Facebook has been pressed over its future plans of monetising its iPad application. So far, Facebook is keeping its mouth shut. There is no news about any offerings for ad placements on its iPad app. It will just be probably a matter of time before advertisers starts queuing up to get a share of Facebook traffic.

The results of ComScore study reveals that majority of web traffic originate from smartphones. Tablets, the new comers in the mobile industry are responsible for the rest of the traffic share. Among the tablet manufacturers, Apple secures a solid overwhelming lead over its competitors. The advantage is primarily due to the company’s decisiveness to market product first well ahead of others. The initial reception wasn’t warm but it soon picked up a steadily increasing number of buyers putting the Apple iPad’s at the solid top. The others just came a bit too late to seriously challenge Apple’s existing dominance.

The giant leap in mobile internet usage also receives a huge boost from the country’s continuous improvement in its broadband infrastructure nationwide. Mobile internet usage requires a wireless type of web connectivity. That makes WiFi very important as more and more Americans desire to stay connected on the web anywhere and everywhere. Internet transactions these days are pretty much they same like drinking warm cup of StarBucks coffee while on the go. Time is such a luxury such that you can’t spare some lazy hours poring over some online transactions at home or in the office. It’s unproductive. Mobile internet devices fill in the knack for time-saving internet devices.

Monetising on Mobile Internet Marketing

PPC experts are eyeing some potential profit making from the result of the study. It’s comforting for e-commerce sites to know that a quite a number of internet users are using their tablets to complete their financial transactions, search price and product info, and read product reviews. Many tablet owners are also using their devices to socialise in today’s popular social networking site whether to comment or share content with fellow users.

This mobile internet revolution is taking off to change the marketing environment. This is what every search marketing agency should bear in mind. Those who fail to adapt will certainly lag behind.