Follow Your Customer

NO, Not Literally! That would be STALKING!

Expand your social presence. You might have a Facebook Page or a Twitter Page or both. However, it is not necessary all of your customers are on one of the other profile. Create your profiles on various Social Media Networks, keep them clean and up to date with contact details, links to your website, and other important things such as content, and/or logos etc.

Engagement is Key

Just like in our earlier post “10 Reasons why People Don’t “Like” Your Facebook Posts”, we want to make sure you understand the power of engagement. Listen to your customers! People feel more secure and safe disclosing a lot more personal information and their needs on Social Media sites. Review that information, to help formulate your marketing strategy. Also, reply and engage with the customers that have left feedbacks/questions/comments on your Social Media profiles.

Follow Your Customer & Continue Engagement

Once you have chosen the right networks, have your profiles set up, continue to use them. Social Media is not a one time thing. It is not something you can schedule in your diary as a weekly or monthly task. It is ongoing, whether it be daily, twice a week or more, depending on your market penetration and user engagement with your profile. However, keep in mind, just because you don’t have any or too many followers and just because they aren’t interacting with you does not mean you stop or give up!

1. Internet Marketing is not a quick fix.
2. Your Website will not generate £1000s worth of business overnight (or over a few months).
3. Just because someone is selling you a “Guarantee” does NOT mean anything, besides what is the “Guarantee”?

We are a boutique & an ethical SEO, PPC, Social Media, Online PR, & Web Design agency (not to pitch ourselves) but we feel we need to bring light to these internet marketing scams. We have lost way too many potential clients to competitors who offer just that.

Scam 1: Free Website Audit

Whilst a Free Website Audit is always nice to get, most of the time it is just a trick to get you interested with the word “FREE” and then to con you into signing up a contract which holds no weight except you loosing money out of your pocket.

The agency is doing a good job at offering you a Free Audit, but then think of it this way – you wouldn’t buy a car without test driving it, and a test drive is always FREE! To be honest, we offer Free Audits too, but then we have a lot more substance behind how we use that audit to educate the client, as oppose to attaching a “Guarantee’d” placement proposal (we’ll talk about this more shortly).

Scam 2: Guaranteed Placements

Hm…we LOVE guarantees don’t we! Who wouldn’t. But Guaranteeing something which isn’t in your or your potential agencies hands? Sounds a bit dodgy! Fact of the matter here is, the agency is guaranteeing you something which isn’t in their control. Here is why:

1. They don’t know Google’s algorithm and how it works, no one does, we merely know the guidelines.
2. They don’t have access to Google’s indexes/database/directory whatever you want to call it, which positions websites on results page.
3. However, a lot of the agencies or so called “SEO Experts” do know how to beat the Google algorithm and would get you placements but then, Google is what it is today because of it’s intelligence and slowly but surely your website will be dropped for un-ethical practices.

Scam 3: Cheap Pricing coupled with Ranking Proof

We have seen it all, from £99 a month to £49 PER QUARTER (we suppose minimum wage can go out the door!). Does this mean they are worth it? Maybe, depending on your marketing budget and your financial muscle to invest into Digital Marketing. Now the question in your mind would be “But they have shown me proof of rankings they have achieved for their clients…then why should I not use them?”

Well, take the keywords they have given you for which they have achieved rankings, and use Google’s Keyword Tool and input the keywords. Google will give you results in the following columns:

1. Keyword
2. Competition
3. Global Monthly Searches
4. Local Monthly Searches

See if the keywords they are claiming to have high rankings for have any “Local Monthly Searches” at all. Most of the agencies will show “Competition” which will be in the 1000s if not millions. This does not prove anything! The goal is to rank for keywords which have “Local Monthly Searches”. Why? Because these are the terms your potential clients are searching for to find you.

Scam 4: £99 for Guaranteed Number 1 Position for 1-2 Keywords

OK! This one makes our head explode! You pay £99, you select the 1-2 keywords, and you see yourself on Google ranking 1 every time you search for it. GREAT right?!?! No, not really! This is why:

1. The agencies will sell the same package, same price, for the same 1-2 keywords to 10 of your other competitors
2. They now have £990 in monthly billing and you get your 1-2 keywords ranking number 1
3. The agency is simply taking your money, and your competitors money, and bidding on the 1-2 keywords via Google AdWords
4. HOWEVER, if you keep searching for those keywords you’ll notice at times you show, and at times your competitors show
5. Effectively you have not only paid for your advertising, but also for your competitors ads

Questions over here to ask are:

1. Will you run a PPC campaign with my money? Or will these be Organic Results? (You can see paid results on Google with a slight yellow background on the top)
2. If yes, then: Will I have access to my AdWords Account?
3. If the answer is Yes to PPC, and a NO for access to AdWords account 99.99% chances are they are running the scam as described above and you should run! (But not before asking WHY?)
4. Ask yourself this question, is it worth ranking for only 1-2 keywords? Your potential client base is in the millions if not 1000s – do you really think they all think of your products/services in 1-2 keywords?

Scam 5: 2 Keywords for £99 or 5 keywords for £149

Logically, this pricing makes sense. The more upgrades you want in your car the more it will cost you. Similarly, the more weight you want in your SEO campaign, the more expensive it will be. But this is leading to disaster for your website from the get go!

1. People don’t think of your products or services in just 1-5 keywords.
2. You are dealing with 1000s of people and hence 1000s of personalities who will search for your products or services in 1000s of different ways.
3. Search Engines, mainly Google are smart enough to see that SEO work is being done for your website for the same 1-5 keywords over and over and over and over again. Sooner or later they will find this pattern is “un-natural” and will block you!

The key here is, UNLIMITED KEYWORDS!

Scam 6: 1000 Likes OR 1000 Followers

Lets face it, Facebook is big and so is Twitter. It is on everyone’s mind, and it is now on every SEO Agencies sales pitch! Sounds amazing right, for just a few ££s you can get 1000s of people to like you and you will get an influx of business? OF COURSE! But here is the scam:

1. Half of the profiles “liking” or “following” you will not be real people – there are outsourced agencies out there and their job is to sit and open 1000s of accounts everyday for these “SEO Experts”. So what is the point in getting 1000s of “likes” or “followers” when they aren’t real people?
2. Half of the profiles will be of people who aren’t really in your target market, mostly people who aren’t even in your country. So what is the point of getting “likes” or “followers” from Lithuania, Slovakia, or Bulgaria when you don’t really sell products or services there? (These 3 are the top countries from where most of these fake “likes” and “followers” come from – we have tested this on ourselves!)

Save yourself from these SCAMS! Ask the potential “experts” to answer some of these questions:

1. Can you provide me with phone numbers and emails to speak with your existing clients? Testimonials on websites and proposal documents don’t hold much weight if they can’t be backed by real people.
2. Will I have control over my reports?
3. Will I have access to my PPC accounts?
4. Will you meet me for a face to face meeting?
5. How long before I can start seeing results?
6. Why are you limiting my account to only 2-3-4 keywords?

SEO agencies in particular, who themselves don’t know much, but know a little bit more than the client will use this against their clients. They will throw technical terms at you, show you graphs, guarantee you results, and promise you the world!

So how do we deal with this? We Educate ourselves, and ABSEM always does its best to empower its clients with knowledge and by providing unbiased industry information, news, guidelines, and techniques to help them learn the difference between Good and Bad SEO.

Over the last year we have been fortunate enough to build our client list, from one man band’s to start ups as well as SMEs and Multinationals. We can safely say half them have either been scammed in the past or were about to be scammed.

Here is a list of some of the obvious and well known SEO scams in the industry:

Top Ten Rankings Guaranteed!

Firstly, no one can guarantee rankings on Google. And if they are, chances are it is related to keywords that don’t have any “Local Monthly Searches” i.e. keywords which no one is searching for.

Submission of website to 1000s of Search Engines.

Um…you as a customer already know you want to show up on Google, and 80% of the people in the world use Google. Sooooooo, how would being submitted to 1000s of Search Engines help? Also, there aren’t that many “Search Engines” in the world. The big ones you need to worry about are:

1. Google
2. Yahoo
3. Bing
4. Ask
5. Dogpile
6. Metacrawler

1000 Directory Submissions and Links for £49.99

That sounds like a good deal, you’ll get your website into 1000 directories for £0.04 pence! HURRAH! Log into your Google Analytics account if you have one, and look at the traffic sources. We have been offering SEO for 15 years, and we are yet to see Traffic from a Directory. All the traffic you get to your website is either from Search Engines, Social Media sites, or 3rd Party Referral sites such as blogs, PR sites etc.

Whilst Directory Submissions are good, as you do get links pointing back to your website, they are just a small portion of the bigger puzzle! Search Engines like to see links pointing to your site from various relevant sources to help calculate your website’s worth against a users search query.

1st Page of Google for £49.99

Sounds like a steal of a deal doesn’t it? Of course it is, who would want to turn down such an amazing deal. But here is the hidden scam behind it:

1. You pay £49.99 to be on the first page of Google
2. So do 100 of your competitors
3. The SEO or PPC agency takes the £4999 (£49.99 X 100) and opens an AdWords account
4. They then use a portion of that money to send traffic to you – so far so good!
5. BUT, you are only getting a portion of the £4999 worth of spend, you are sharing that with your competitors, so effectively you have paid for your competitor’s advertising as well

You might as well open your own Google AdWords account, and spend the £49.99 only for your own website.

We have an inside man at Google!

BRAIN EXPLOSION! Really? So my questions to whoever it is that is selling me SEO with the note “We have an inside man at Google” are:

1. Why are you selling me SEO for so cheap then?
2. And, since you have an inside man at Google, why not give me a “Money Back Guarantee”
3. OR, better yet, why not charge me once I have the rankings and traffic? I mean if you have an inside man, and if I don’t pay you can have the “inside man” take down the listings isn’t it?

Google’s algorithm is one of the most complex algorithms, running on 200+ variables. Not to mention, Google is a multi billion dollar company, its GDP is more than that of some countries in this world, you really think they’d have people selling “State Secrets”?

Free Trial Service

“Try our services for Free for 30 days, and if you like what we do you can sign a paid contract!” OK! firstly, RUN! secondly, DO NOT hand over your log in details for your website to anyone selling you a “FREE” trial. You might as well hand them the PIN number to your debit card and log in details for your bank account.

Under Prices

We all love a deal, more so something FREE! But an SEO agency offering services at £49 per Quarter or for that matter even a month should send alarm bells ringing. You get what you pay for. Whilst it might seem like a tempting deal and well within your marketing budget you are buying something well below any countries Minimum Wage which means that is exactly what you’ll get SUB STANDARD WORK!

1000s of Link to your website

It is true, back links to your website help Search Engines determine the quality and rank of your website. However, the answer isn’t 1000s of links. The Quality of a link has more weight than the quantity. Low quality and irrelevant links to your website could damage your website for good and dropped from Google.

Companies that will not Educate you or Answer Questions

Almost every one of the clients we have, that has been scammed in the past has had these issues. Their SEO service providers won’t:

1. Answer Calls
2. Meet Face to Face
3. Answer Emails
4. Have a dedicated Account rep
5. Answer in cryptic non sensical formats
6. Or just throw more technical jargon at you

How to AVOID these SEO Scams?

1. Ask for a client referral i.e. a real person’s phone number and email address, don’t just go based on written testimonials.
2. Ask them for a face to face meeting, and ask them for quarterly face to face meetings as part of the contract – and not just with the person selling you SEO, but the actual team members working on your account.
3. For more tips on avoiding SEO or for that matter even PPC scams view our Recruiting an SEO or PPC Agency guide.

We feel it is highly important that our prospects PRE-QUALIFY us and other competing SEO or PPC companies when choosing their new SEO or PPC Partner. With this in mind we have taken the pre-qualification questions of one of our new clients as a useful tool to guide you on your vendor selection journey.

Pre-Quality the Vendor

Will Your Vendor Meet Face-to-Face in pre-sales process?

ABSEM are one of a small selection of SEO companies who WILL meet you during pre-sales. We believe that a personal rapport will help build trust and confidence.

Sharing of Educational Material?

Yes whether it be, Search Engine based, campaign based or industry based, we aim to keep you abreast of any updates or changes across the world of online marketing.

Willingness to answer Ad-hoc Questions by Telephone/Email?

Absolutely, your business is our business and we are always on hand to answer any questions you may have, in most cases within 60 minutes!

100% Transparency

ABSEM do not hide behind either the keyboard or the √ boxes. Whether it be the monthly activities of our campaigns, meeting during pre-sales, monthly reporting or sharing aspects of our work during your campaign – you will always be on top of your campaign.

Month over Month Progress Report

Each ABSEM client receives each month a keyword ranking report and SEO Dashboard. What’s more we like to meet face-to-face with each client every quarter. If that wasn’t enough, we also give you access to our reporting tool which is available to you 24/7 to view the progress and improvements to your accounts from the start date till the present day. WE WON’T HIDE BEHIND EXCEL SPREADSHEETS!

Company Founder Interaction

You may be surprised to know that our MD is our project lead (because he is a geek) for each and every campaign. You will be in touch with him from day 1 and throughout the lifetime of our partnership.

Free 5 Page Website

ABSEM offer WebSEO campaigns which are based on a selected SEO campaign alongside the development of a free 5 page website. We will consider free 10 page websites also in conjunction with selected SEO campaigns.

Identifying Issues and Fixing Them with Proof

Whenever structural issues have been identified and approved for fixing, we schedule work with our client’s consent. The issues are fixed and a full report and explanations with links, code etc is supplied for your review.

Willing to Share SEO Reports

ABSEM have consent to share reports from a number of our clients. We believe it is important for new prospects to see ‘real-time’ reports ‘in the here and now’ and in most cases of new clients who were in your shoes only a few months ago.

Willing to Provide Sample Content

As with SEO reports, we are allowed to share a variety of our client’s content with you. Whether that be directory submissions, press releases, article submissions or even the links to client’s social media accounts if part of the campaign for you to review.

Willing to Provide References

Absolutely! We have reference sites who have been on-board for 18-36 months, however, we again like to put you in touch with clients who are new, fresh to their ABSEM partnership but will share sound, solid information with you. We won’t just hide behind written testimonials on our website. We’ll put you in touch with our oldest clients as well as our newest.

Changing Keywords Mid-Term

As part of our campaign review and re-fining process, this is crucial. If 3 of 6 primary keywords are not receiving search volume, we need to be pro-active and refine the strategy to ensure that new keywords are added to the mix to give you new valuable search-terms. Any company that does not allow this – should not be considered.

Contract Length & Breakout Clause

ABSEM ask that any clients give 30 day’s written notice to either suspend or terminate their contract with us, regardless of the recommended length. We accept businesses have ups and downs, seasonal times, it is in our interest to maintain a positive relationship with you – not hold you to contractual ransom!

Targeting Non Commercial Keywords

We are not fans of selecting ‘vanity’ keywords to easily rank on top of Google. We will not recommend a keyword as PRIMARY if the search volume and competition is too low. Our relationship will not develop if we position 4 ‘vanity keywords’ to the top of Google that receive collectively 100 searches per month which results in zero traffic, enquiries etc.

Yes, video production can be expensive, but there are a lot of options available now where its easy to get an informative, engaging, yet entertaining video ad made for a few hundred quids. We’ve researched some cheaper and FREE options that you could use to create your own videos.

GoAnimate.com

A great resource to try your hand at video production for FREE. If you fancy to upgrade they have some great prices. Their business pricing starts from US$25 per month to US$50 per month.

Prezi

This is another great resource, more geared towards the business type presentation videos. Prices range from FREE to $13.25 per month.

Sliderocket

Also geared more towards presentations, but we like some of the pre-canned templates you could use for infographics, presentations, surveys, webinars, and more.

Not Judging, it is good you and your business is moving ahead with technology and adapting it rather than being stuck in the past!

You now have a Facebook page, you maybe even have a budget for it, and if you are big enough you maybe even have a Social Media Manager/Expert helping you with your “Social Media Marketing” efforts. Yet, you find people don’t interact with your page, they don’t call for quotes, they don’t even visit your website let alone sharing your posts. Why is that? Here are a few reasons why that might be the case:

1. Posting questions that are too broad or too personal.
2. Posting for the sake of posting i.e. uninspiring tone.
3. Posting for the sake of posting i.e. text only posts.
4. Too much focus on selling – remember, Social Media is about creating your brand, and interacting with your demographic market and not a channel to directly Sell (although it can also be used for selling only).
5. Too self absorbed i.e. talking only about your business.
6. Out of sync messages i.e. message isn’t in sync with your demographics or business.
7. Social Media is not a one way street, so if you are posting but not responding to the few feedbacks/comments you have received its BAD!
8. Identity Crisis.
9. You aren’t really offering anything.
10. You give up too easily.

Here are 12 ways to Engage on Twitter:

1. Add Personality, by adding a real picture of yourself. People connect with people rather than random profile images.
2. Position yourself as an expert. Pick topics that are closest to your profession, mind, heart (depending on your twitter usage) and discuss those time and again.
3. Tweet Often, but DO NOT SPAM! You might have 10 things to tweet about but that does not mean you post 10 tweets in 10 mins NOBODY LIKE A TWITTERBUG!
4. Ask questions, answer questions, don’t just tweet for tweetsake!
5. It is a Social Network, so help people network with each other. When they notice you connecting people they will appreciate you more and it builds your credibility.
6. Don’t be a narcissist. Promote others, Re-tweet others tweets and @mention them.
7. Make your own content, even when you are re-tweeting edit the copy with your own thoughts and words (but make sure you @mention).
8. Kind of obvious, stay within the character limit! Try sticking to 140 characters. This helps leave space for other people who want to re-tweet you and leaves room for their own handle.
9. Ask and you shall get! When you ask people for a re-tweet, chances are you will get them most of the times. BUT always remember to thank them, and re-tweet their tweets.
10. Always acknowledge people who shared information with you – again @mentions
11. Re-tweet the same tweet IF it is important. You will notice, twitter feeds move fast. You only have a few seconds for your tweet to get noticed. If the tweet is crucial post it again BUT do not SPAM!
12. Connect Connect Connect! Don’t just try to increase your own followers. Connect with other people, this increases their follower-ship and gives them a chance to @mention you and re-tweet your tweets.

TWEET TWEET!

Clickz reported that eBay-owned GSI Commerce and its 180 major clients that include household names like Bath & Body Works, Calvin Klein, and American Eagle Outfitters will soon be able to gain access to social buttons. eBay has around 100,000 clients who use the online auction site’s e-Commerce platform.

Business retail will soon be deeply immersed into Facebook’s ‘socialised’ universe. Despite the ongoing criticism regarding Facebook’s share scare, the optimism for further expansion remains upbeat. eBay customers can soon share their online shopping experiences with their friends once they click the ‘Want’ and ‘Own’ buttons. Well, Facebook seemed to have learned quite a few lessons from its failed Beacon project. This time, the social networking giant is giving its users the option to share what they like, want, or own to other Facebook users. Well, there’s no escaping Facebook unless you quite using Facebook or any of its related applications. Many internet users can be impulsive and most likely to immediately push those social buttons once they appear.

How the New Social Buttons Affect Marketing Strategy

According to social media marketing experts, once customers enter a retailer’s website via their Facebook account, the new buttons’ click data can be accessible to both the social networking site and the vendor. The data will then be utilised for positioning offers on a merchant’s site. This methodology of distributing such data is pretty similar to what retailers have already experienced with Facebook’s other social buttons. ‘Want’ and ‘Own’ are not the only ones that will soon appear on people’s Facebook pages. New social buttons such as ‘Reading’, ‘Watching’, and ‘Listening’ will soon be displayed. Once this happens, marketers can explore the full-blown potential of using Facebook for marketing purposes. There will be an unprecedented massive data sharing between Facebook and its media and retail partners on a social media scale. This innovation by Facebook allows merchants to effectively target marketing offers to their intended audience.

According to Clickz, Wanttt.com, a company who also developed similar ‘Want’ button for its 230 clients have seen a rather rosy prospect for Facebook’s retail partners to seize valuable marketing opportunities brought about by this change. Sharper Image, one of Wannttt.com’s clients, reported a five times higher conversion rate for ‘Wanters’ than the non-Wanters. This opens an enormous volume of opportunities for marketers. Social media marketing aims to build a campaign strategy based on a customer’s intent. There’s no better way of gauging the intent of a use than the ‘Want’ button. This method would probably have more accuracy in pinpointing what consumers ‘really’ want.

This innovation really reinvents the idea of social networking. Socialisation of eCommerce is truly quite a different approach to marketing. Would Facebook remain true to being a genuine social networking site or will it speed up its transformation of becoming a commercial hub?

There’s no black and white answer to that question. Much of what Facebook is doing is in grey. As Facebook evolves, two things can happen. Facebook could either socialise eCommerce or commercialise social networking.

The worst sales pitch ever

Anyway, the Microsoft chief made a strange sales pitch to a scrutinising audience during Web 2.0 Summit as reported by Search Engine Land. Well, if you were there, you would have probably suggested that he should have crafted his answer well to the question that was raised to him on stage. He was asked why should people start defecting to Bing instead of Google? His answer was perhaps the lousiest, if not the most stupid, ever heard.

Let’s try to dissect his answer. Many SEO experts would find his answer hardly enticing. He challenged the audience to try any searches on Bing like they do on Google. The Microsoft CEO explained that there’s no visibly huge difference in terms of search engine results 70% of the time. How about the other 30%? He further explained, 15% of the time Bing does the job better than Google. Google also comes up with better results 15% of the time than Bing does.

Sounds attractively awful. That is no way to sway users away from their customary usage of Google as the most preferred engine. Search Engine Land’s Danny Sullivan further stated that “…if Ballmer had said that maybe 20% of the time Bing would be better, that would have given it perhaps some advantage over Google. But saying your product is exactly the same as someone else’s isn’t a real incentive, much less a ringing endorsement”. No one couldn’t agree more. But the ‘no difference’ comparison is hardly marketable that will undermine users’ loyalty to Google. The Microsoft chief should have stressed on other aspects that his company seriously holds the advantage such as graphic user interface. But this doesn’t seem so important to him.

Is Bing a better alternative to Google? Ballmer bragged that Bing is starting to climb up fast stressing that Bing made quite a ‘nice rise’ signifying an increase in its usage from 7% to 15%. Well, that’s quite decent or fair enough. But Bing cannot take all the credit because much of the traffic it receives is supplied by Yahoo which it has an alliance with. This alliance, he hopes, would step up his effort to promote fair competition.

Microsoft used to bid about $45 billion to acquire Yahoo back in 2008. The negotiation failed and Yahoo rejected the offer. Now that Yahoo is in a shaky financial situation, it has to monetise fast on its recent content and media sharing partnerships with various entities. The alliance between the two tech giants is essential to steal a sizeable chunk of market share from Google’s plate. They should have focused on innovation back in the time when Google was just a minor player.

As of now, Ballmer or any Microsoft executives haven’t mentioned any particular plans in future about the possibility of launching a social networking site where Facebook reigns supreme. Google has already entered the realm of social networking with its Google+. So far, number of users has steadily streamed. It may take some time before it could effectively compete with Facebook. Social media marketing experts point out that there is huge likelihood of Microsoft to participate in the social networking competition.

As reported by Clickz, the number of hours spent by Americans on mobile web surfing using smartphones and tablets has significantly moved some web-based marketers to rethink their online marketing strategies. The reports further states that mobile surfing accounts for about 7% of all US digital traffic for the month of August according to some number crunching stats from ComScore.

Birth of Mobile Internet Marketing

The mobile internet revolution ushers a new era of internet habits like the way people acquire, consume, and share digital media content. Understanding this dynamic change in people’s new fondness for mobile devices is important in studying market preferences for digital products by mobile users.

As the number of smartphone users skyrockets brought about by successful advertising campaigns, social media marketing experts will be looking for ways to monetise new set of business opportunities.

Just recently, Facebook has been pressed over its future plans of monetising its iPad application. So far, Facebook is keeping its mouth shut. There is no news about any offerings for ad placements on its iPad app. It will just be probably a matter of time before advertisers starts queuing up to get a share of Facebook traffic.

The results of ComScore study reveals that majority of web traffic originate from smartphones. Tablets, the new comers in the mobile industry are responsible for the rest of the traffic share. Among the tablet manufacturers, Apple secures a solid overwhelming lead over its competitors. The advantage is primarily due to the company’s decisiveness to market product first well ahead of others. The initial reception wasn’t warm but it soon picked up a steadily increasing number of buyers putting the Apple iPad’s at the solid top. The others just came a bit too late to seriously challenge Apple’s existing dominance.

The giant leap in mobile internet usage also receives a huge boost from the country’s continuous improvement in its broadband infrastructure nationwide. Mobile internet usage requires a wireless type of web connectivity. That makes WiFi very important as more and more Americans desire to stay connected on the web anywhere and everywhere. Internet transactions these days are pretty much they same like drinking warm cup of StarBucks coffee while on the go. Time is such a luxury such that you can’t spare some lazy hours poring over some online transactions at home or in the office. It’s unproductive. Mobile internet devices fill in the knack for time-saving internet devices.

Monetising on Mobile Internet Marketing

PPC experts are eyeing some potential profit making from the result of the study. It’s comforting for e-commerce sites to know that a quite a number of internet users are using their tablets to complete their financial transactions, search price and product info, and read product reviews. Many tablet owners are also using their devices to socialise in today’s popular social networking site whether to comment or share content with fellow users.

This mobile internet revolution is taking off to change the marketing environment. This is what every search marketing agency should bear in mind. Those who fail to adapt will certainly lag behind.