Online Public Relations (PR)

What is Online PR?

Online PR is something that we’ve been offering to all our client’s, either in the form of Social Media Marketing, Social Media Optimization, Blog Marketing (more a part of SEO Services). Fact of the matter is, Online PR is synonymous with a variety of Online Marketing activities and Social Media, Blogs, SEO Services are all names we’ve used to describe what we have been offering but moving forwards these will all be encompassed under the label of Online PR. So what exactly is Online PR?

• 1Market Research: Finding out which websites are discussing subjects related to your brand, industry and your competitors. Examples include forums, social networks (Facebook/Myspace), blogs & news sites, microblogs (Twitter).
• 2Relationships: Establishing relationships with the decision makers and content creators of the target websites and understanding what they talk about, who they link to & why.
• 3Content: Creating the sort of content that the influencers at the target websites will enjoy and hopefully write about or link to from their websites.
• 4Expansion: Branching out from targeting websites & targeting target audiences directly. Where are the target audience spending time online? Which sites are they visiting and how can we get featured on those sites too?
• 5Monitoring: Monitoring the web for brand names, competitor & keyword mentions on all types of websites. Actioning a quick response strategy to handle positive or negative press or sudden changes in the industry.

Understanding Online PR and what it is Not

• 1Article submission & Syndication: Unless the article is being published on a leading authority in a clients industry then article submissions are not part of Online PR.
• 2Optimized Copy or Keyword rich Press Releases: Although Press Releases are an integral part of Online PR, Press releases should not be used only with an intention to help with SEO Rankings, unless that is the primary goal of the campaign. More so, Press Releases need to be written by somebody skilled in the art of Press Release Writing an in tune with the principals of Online PR i.e. Market Research, Relationships, Content, Expansion, & Monitoring.
• 3Syndication Statistics: If your Press Release was syndicated on 6 million websites that would sound quite impressive wouldn’t it? Syndication statistics are useless – the only figures that matter are the number of people who read the Press Release and the number who visited your website as a result.

What are the Benefits of Online PR

A successfully executed Online PR strategy offers endless benefits to a business. By listening and researching online conversations and key influencers, creating compelling content and interacting with others online within online communities, a company can effectively use Digital PR to enhance the business and achieve growth.

• 1Increased traffic to a website, thus increased web conversion rates.
• 2Contribution to SEO Rankings by generating links back to a website as well as enhancing website authority. Keep in mind though, as mentioned above that is not the primary goal of Online PR.
• 3Enhanced brand awareness.
• 4Position a company as an authoritative voice in their industry.
• 5Provide an avenue for improved customer relations by allowing a company to directly engage with Individuals interested in their brand or product.
• 6Provide a platform to communicate information and/or company insights to target audience.

ABSEM’s Online PR Deliverables & Process

Often the most effective Online PR is when it’s approached as a longer term project. Our ongoing Online PR is effective & includes strategic PR planning and implementation.

• 1Online PR and Marketing Advice.
• 2Target Media List Compilation.
• 3Targeted National, Local and Trade distribution.
• 4Research and writing corporate backgrounder.
• 5Business story Press Releases (products/announcements).
• 6Press releases plus local/regional distribution including on-line in order to announce your news. This might be to launch a new product, communicate a new appointment, shout about a new award, or reveal your company’s business growth.
• 7We can also help you to identify newsworthy stories from within your business for the local, regional, consumer, online or business press.

Contact Us now and discover how we can transform your online business performance.