8 Tips to Start an SEO Campaign
December 16, 2009
1. Target Keywords
The first and most important step is to determine the most important keywords that describe your business/product and should be used for your website to appear on search engines. You know your business, you know your audience, find out 10-20 phrases that you think your prospective customers will search for.
2. Page Titles
Next step is to set the title of your web pages as this is the first thing that any search engine crawler will read and take as a factor to rank your website. Include some of your target keywords in your home page title but try not to over stuff them. For other pages, choose titles wisely keeping your target keywords and content of the page in mind, for example: the title of your About Us Page should be something like: “About Us – SEO & Search Marketing Agency”.
3. Meta Keywords & Descriptions
Even though Google has announced they don’t read meta tags content we think you should add your target keywords in meta name=”keywords” field and a description of your website/page in the meta name=”description” field. Other search engines still read them plus, it helps the users know what your website or page is about in the organic listings.
4. Unique Content
For your home page, you should have unique content describing your business. Content on this page should include the phrases that are in the title of the page and some of the keywords you are targeting. Try to use your targeted keyword 2-3 times every 200 words that ways, you would maintain keyword density and not appear to be keyword stuffing. If possible add your local business address and phone number on your home page to get results from local business results on Google.
5. Business Blog
Whether a corporate site or a small boutique business, Search Engines love blogs and it is a good way to generate content and get rankings. Having a business blog pays. Whatever business you have, you must write 1-2 posts every week about your business. The articles can have a range of topics from as broad as industry news, website updates, new recruits in your company, or even tips about SEO campaigns – anything that relates in some way or the other to your business.
6. Web Analytics
Monitor your traffic using any analytics software. Keep a track of your visitors, where are they coming from, keywords that drive them to your website, and which search engines if any did they use to get on to your website.
7. Website Rankings
Monitor your traffic, and rankings closely, eventually if you choose the right keywords, write compelling titles, descriptions, and content you will gain a good rank. Try not to obsess about being number 1 on the first page, and don’t fall for anyone promising you that either. It is a promise hard to keep and only ends up in expectations not met. Your goal should be ranking on the 1st page for a variety of keywords and increasing your traffic volume.
8. Social Media
Twitter, Facebook, Digg, Delicious are some of the big players today in Social Media Marketing. Set up a business profile on these and/or other similar websites and try to publish links and content from your site onto these sites.
We hope that you found this interesting and a good starting point to help you guide with your SEO Campaign. You might not be the one doing all your SEO work, and managing your SEO campaigns, but it is better to educate yourself so you don’t appear dumb when you talk to an SEO Company.