PPC Bid Management Strategy – Converting Keywords
October 24, 2009
Keywords meeting your ROI or CPA goals should be pushed further. Some recommendations:
- New Campaigns: Create a new campaign around these keywords with highly targeted ad copies. Make sure you pause the original keyword – don’t delete them or move them, you don’t want to loose their history.
- Position Testing: Depending on their original Avg. Position, see if there is room for some position testing. Analyze their position and test if a higher or lower position increases or decreases conversions overtime.
- Keyword Domain Testing: Set up keyword specific domains. Generally, setting up a domain themed around keywords can contribute to incremental conversions but keep your budget in mind.
Or you can simply leave them as is and monitor them over time to make sure they maintain their performance