Blogs Promote Organic Traffic
October 17, 2009
Whether you manage a corporate website, or purely an online diary of events and thoughts – blogs have proved to be an important resource that can and do generate organic traffic.One of the common requirements from our clients is cheap traffic and lots of it. Solution is outlining a Search Engine Optimization (SEO) campaign followed by link building and content creation and depending on the product/service launching an effective Social Media campaign.
But you can only go so far with it. We recommend our clients whether corporate or non corporate to incorporate a blog on their website. This helps in sharing information about the company, its thoughts, and more importantly allows us to use the keyword strategy and use the keyword specific content we are creating in the blog section. The blog posts don’t have to be written by only one person, in fact we encourage our clients to allow more and more people from within the company to contribute. There is a certain amount of training involved to help lay down the guidelines – after all a company’s blog represents its message and products and you want to make sure that your team members know exactly how to get that message across.
Carefully crafter blog enteries for specifically chosen keywords can drastically increase the number of pages, and contribute to the overall organic traffic. Keep in mind, the end idea of a blog is not to create content for the heck of it, but to create meaningful content that would engage the visitors and potentially convert into a lead and/or sale of a product/service.
Compelling blog posts will engage your visitors and intern provide you with additional ideas, issues, and topics to address. Read your comments carefully, follow through with discussions, and address their concerns/comments. This in itself will help create a lot more meaningfull content and contribute to the overall keyword targeting strategy and help your overall SEO.
But what is the use of this increased traffic and high rankings on SERP for the targeted search queries?
Analyze the data, understand the keywords driving the most traffic, ensure the landing pages facilitate what the user is looking for i.e. a product/service they are looking for. Often times it is easier to overlook the quality of the landing page and its ability to help convert if it is a page designed around organic traffic. Keep in mind, landing page is the only common denominator across all facets of online marketing and should facilitate and enable a visitor to convert into a sale or a lead. Analyze these landing pages, optimize them, and provide ways for the visitor to take the intended action.